icon-dollarIndy Business: Why So Affordable?
New business customers sometimes ask us how we can offer our phone service for Indianapolis so much cheaper than the big internet companies. We don’t always know how to answer that question because we’re not one of those big companies. Still, we’d like to try breaking down how we can offer so many services for so little money even as our competitors have to charge more.
Providing phone service isn’t that costly.
Phone service using traditional phone lines can be expensive to provide, but modern VoIP phone service is relatively inexpensive. We’ve actually been able to lower our prices as we’ve grown because internet and cloud services become cheaper and more reliable year after year. So why don’t the big phone and cable companies do the same?
The phone companies at least are trying to pivot to VoIP, and that may allow them to save money; but cable companies have been offering VoIP all along. We think they charge so much because they have to. Either they have to charge to make up for administrative costs, or they have to charge a lot to accommodate their shareholders. Either way, the customer ends up paying more.
Customer turnover is expensive.
Because the phone and cable companies raise their prices and fees regularly, they have a lot of customer turnover. Closing accounts, convincing new customers, and opening new accounts costs a lot of time and therefore money. Perhaps that’s a more lucrative way to do business in the long run, but it sounds exhausting to us and it certainly angers customers.
Instead, we’ve opted to charge a consistent monthly price for a good service. As a result, we’ve seen our customers stick with us for years and years. That allows us to spend less time on customer turnover, and more time improving our phone service for existing customers.
What to do about it?
If you think you might be paying too much, feel free to contact us or call us anytime. Worst case scenario, you get another quote and find out if you’re paying too much. Thanks for reading our thoughts and have a great day!